👋 Available for project based consultation. Contact me at hello@gojadud.com
Joining as #7, the scope, reach and type of work I did is quite big, ranging from direct code contributions to help building the company. Witnessed the growth to more than 160 people in 2 years. From 0 to 1 billion in payments processed. Most notable involvements:
Frontend Tech Lead 🧙♂️
Even after two years, one could hardly find a frontend product or feature I did not help build, shape or define in some way. Apart from being involved in almost all sections of the core Dashboard product, I also helped build several iterations of primer's main website and docs. In addition to code contributions, I was also responsible for choosing and maintaining frontend stack and help shape & improve team processes.
Defining code challenges for various frontend roles and subsequently interviewing & evaluating the candidates. At the time of my departure, I was personally involved in the hiring of almost all frontend engineers at Primer.
As part of building company culture, I started and led "Frontend Guild" at Primer which consisted of various activities such as monthly team-wide meetings with presentations, bi-weekly "Frontend Lunch & Learn", recording How to Loom videos and sharing interesting news and articles for the team to take a look at.
Founded and led the development of internal design system even when there were no designers at the company yet. Later, as the team grew and matured, led the foundational work on a brand new design system, including technologies such as: vite, typescript, lerna, amazon style dictionary and others.
Working on Core Product that centralized hundreds of integrations, custom visualizations, and team communication all in one platform. Most notable involvements:
Custom Tag Manager ⚙️
Similar to Google Tag Manager, this tool allowed team to create tracking snippets for any website, defining triggers, events, variables and mappings to social media pixels like Facebook, Snapchat, Twitter, Pinterest and others… Led full project from start to finish as PM, both designing and implementing the whole feature.
Design System 🎨
One of leads on internal UI components library, managing existing and creating new components, improving visual testing as well.
API Design 🧩
Designing, reviewing, testing and feedbacking APIs of various internal services.
Author of internal tools for very rapid scaffolding of datasets locally covering many scenarios for team to quickly iterate over new and existing features. Simple usage and speed allowed both engineers and product managers alike.
Working on internal Product that aided Media team to launch, manage and optimise social media campaigns on a variety of platforms. Most notable involvements:
API Integrations 🤖
Led back-end integrations of Facebook and Snapchat APIs and maintaining Twitter and Google Adwords integrations.
Planning tool that allowed team to defined media budget splits and match them to real campaigns on social media platforms. Different views allowed for understanding the bigger picture and identifying opportunities or possible mistakes. Led both front-end and back-end.
Facebook Campaign Builder 👷
Led both front-end and back-end for this automated system that allowed team to launch thousands of campaigns, adsets and ads with few clicks, using pre-defined templates, yet allowing full control via custom config tweaks.
Responsible for all product-related matters, usually consisting of product conception and development, production in general, innovation, project management, product management and release management. PostHeads was an easy-than-ever communication management system, specializing in social media.
Supervised and led digital projects like websites and online games from start to finish. Responsible for inventing game mechanics, proper UX, monitoring and reporting during campaign flights. Direct communication with clients.
Responsible for idea making and their successful execution. Supervised social media managers and ensuring the online communication of clients was inline with their goals. Managed and led designers looking out for great UX delivery.
Collaborating on various projects ranging from bigger internal systems to website coding from given design resources with cross-browser support.
